Our insight-driven work unearths truths about behaviours & attitudes through grounded research, to evaluate audience engagement like never before.
Work
Research was carried out to understand how mobile phone customers shop accesssories fixtures instore.
What are the shopper missions that bring people to store vs shopping online? How do people shop the fixture? How do people feel about the overall instore environment and experience?
All key questions to inform how to bring greater numbers of customers into O2 stores, and make the accessories fixture an engaging destination for shoppers to browse and (importantly) buy.
Store Intercepts
Staff interviews
Focus groups
Store visits
Retail safaris
Quant surveys
Sovereign wished to carry out research to understand context & customer needs surrounding their organisational pledge to be carbon neutral by 2050.
How engaged were customers around the subject of decarbonisation? What were their reactions to Sovereigns pledge to become carbon neutral? What questions did they have?
As part of the research we created a communications plan to show they key touch points on the journey. From early awareness and education, through to informing & engaging along the way. All designed to ensure customers were informed as possible about changes or repairs required to their homes.
Customer focus groups
Engaged focus groups
Depth interviews
Paired depths
Research was commissioned by the NHS to understand the impact and experiences of people living with diabetes day to day.
To gain insight into the journey of living with diabetes from initial diagnosis to current day to inform how the NHS can best support people to live well with diabetes
The research informed the design and delivery of future diabetes services to optimise support for individuals to self-manage their diabetes.
Focus Groups
Paired Depths
Depth Interviews
Large scale Qual research of 150 people living with Type 1 and Type 2 Diabetes across England.
Research was required to inform a customer engagement strategy for PDSA.
We spoke to pet owners across England and visited stores to understand drivers for visiting the brand on the high street.
Who are the customers that are most likely to engage with the brand? Are there any barriers to engaging with the brand? What are the perceptions of the charities activities?
Customer panels
Depth interviews
Intercept Interviews
Staff Interviews
Research was required to inform the creative brief to create a health and safety campaign for staff working at Shell Service Stations.
How best to deliver a simple and impactful campaign that would stick in the minds of staff.
How to engage everyone, whether English was their first language or not, to keep them safe, day & night.
What are the messages / activities that resonate well?
How could we create a long term, recognisable campaign platform for health & safety that didn’t bore the pants off of every one!
Messaging
Comms Dev
Staff interviews
Store visits
Night shifts
A number of projects focused on the recruitment and retention of healthcare support workers, Nurses and Allied Health professionals.
To gain insight into what attracts people to work for the NHS, and their journey of satisfaction – to dissatisfaction in their role. To inform policy and staff support needs.
A further project focused on the drivers and barriers for nurses and mid wives to return to practice.
Pre work task/diary
Focus Groups
Paired Depth interviews
Depth Interviews
Alliance Homes wanted to create a robust psychographic behavioural customer segmentation to ensure that all customers needs truly informed organisation strategy, the design of service provision and communications.
The segmentation found there to be 5 customers groups sharing a range of needs and behaviours to be used to ensure services and communications were delivered in a way that meets every customers needs.
Staff/Stakeholders
Workshops
Interviews
Qual Research
100 Customers
Focus Groups
Depth Interviews
Paired Depths
Phone Interviews
Quant Research
Online Survey
4000 participants